On March 11, 2021, the first 2 Rainbow containers from the #InclusionAllTheWay Campaign set sail, embarking on a world tour. The two containers are the 40-ft container and 20-ft containers boarded on the Maersk Edmonton, going from APM Terminals Pier 400 in Los Angeles to Yokohama and visited several locations across Asia and Europe. They then finish the first leg in Denmark to attend the Copenhagen Pride Festival before continuing their round-the-world trip in 2022. Gemadept Shipping is honored to participate in this journey when transporting a 40-ft Rainbow container on board of the Phuoc Long 06, on the Vietnam – Cambodia route.
Journey of the 2 Rainbow containers of Maersk Line 2021 (Source: Maersk)
2 Rainbow containers of Maersk Line at APM Yokohama port in 2021 (Source: Maersk)
The idea of the #InclusionAllTheWay Campaign to bring 2 Maersk Line Rainbow containers around the world was initiated by the Maersk for Inclusion Excellence team of 100 employees in North America under the leadership of Rob Townley, Maersk's Special Project Manager in the region. The project aims to raise awareness of D&I in the working environment of Maersk and its partners globally. D&I stands for two words "Diversity & Inclusion", a term that has become quite popular with organizations and businesses in human resource management, meaning respecting the diversity and harmony of the staff and not discriminating on the basis of age, color. skin, gender, race, religion, political opinion, region, educational background…
Maersk's Rainbow container on board of Gemadept Shipping’s ship (a leading carrier on Vietnam-Cambodia route, domestic and intra-Asia routes)
Mr. Townley said, “… The round-the-world journey of these containers (Rainbow Containers) will serve as a reminder to those who feel different and out of place in their own environment that they are not alone, because there are always people standing by them and accepting them regardless of race, gender, age, ethnicity, religion, political opinion, etc. or people with disabilities.”
The MERETE MAERSK has the world's largest tonnage (214,121 DWT) docked at Gemalink deep-sea Port, Cai Mep Thi Vai port cluster, Ba Ria – Vung Tau Province.
As the leading enterprise in Vietnam in the integrated ecosystem of Ports – Logistics, Gemadept (GMD) is a strategic partner of the world's leading shipping lines, including Maersk shipping lines in Vietnam, and has become an important link in Maersk's global supply chain. With Maersk's Rainbow container being transported by Gemadept Shipping's fleet, it is one of the milestones of cooperation and sharing of good values not only in business but also in human resource management philosophy. humane factors and sustainable development of the two companies. Since its establishment until now, Gemadept has always kept in mind that people are the most valuable resource that determines the success and longevity of the business, therefore, the Company always actively builds staff of diverse ages and genders who are enthusiastic about the profession and stick with the Company… Employees at Gemadept are all treated fairly when it comes to promotion and reward according to work results, encouraging creative and breakthrough thinking to make a difference and multiply values in the Company’s activities.
Gemadept always upholds human values and sustainable human resource management
Towards the human resource development strategy of 2025 and the vision to 2030, Gemadept is focusing on implementing the Competency Framework project to fairly assess the employee's capacity, thereby offering welfare policies and profession training plans for each individual. Besides, the Company continues to spread the spirit of creativity, eager to learn, building a learning environment in order to perfect key resources and develop a team that inherits Gemadept's great culture and tradition.
On the journey of joining hands to build a better world, Gemadept is honored to cooperate with Maersk Line in this meaningful #InclusionAllTheWay Campaign. With the Rainbow container continuing to sail on the Vietnam – Cambodia route, Gemadept will accompany Maersk Line and their customers and partners, contributing to spreading human values and building a fair, diverse and harmonious working environment (D&I) throughout Asia and around the world.
